This is a typical Carl’s Jr. advertisement. Early in the quarter we read the book The Rise of Enlightened Sexism and this is one of the advertisements that Susan Douglas specifically addressed. This is one of the sexual objectification of women to sell their food product through the media. In the advertisement there is of course an attractive woman in a bikini “eating” the burger through out the video. At the end a man comes out and simply says, “nice sandwich.” And at the end of the video it gives you behind the scenes links of making the video with the model.
P.S. I had to verify that I was 18 years or older to watch the video.